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Untitled

All Projects

Skills & Tools

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🧰 Core Skills

• SEO Strategy & Optimization

  Conducting keyword research, analyzing SERPs, planning content around search intent, optimizing on-page elements (titles, headers, structure), and improving content readability and UX for ranking performance.

• Keyword Research

  Experience with LowFruits, Google SERPs, competitor analysis, and past hands-on use of Ahrefs and Semrush (see note below).

• Content Strategy & Writing

  Planning, outlining, and writing optimized blog content; creating content briefs; structuring articles for beginner audiences; delivering instructional, search-aligned content.

• Email Marketing

  Writing and sending weekly broadcasts; building welcome sequences and nurture sequences; tracking performance metrics; segmentation; deliverability monitoring.

• Email Automation (Kit / ConvertKit)

  Building multi-email sequences, applying tags, scheduling automation rules, and structuring subscriber journeys across multiple lead magnets.

• AI-Assisted Content Production

  • Creating custom GPTs for email marketing & writing style consistency
  • Using AI to structure ebooks, lead magnets, and content formats
  • Using AI for content briefs, idea exploration, and SEO alignment
  • Using AI to systematize newsletter drafting and voice consistency

• Content Production

  Creating ebooks, lead magnets, templates, downloadable resources, and structured content systems.

• Social Media Publishing (Pinterest, TikTok)

  Designing pins, analyzing outbound click performance, posting short-form videos, and connecting content marketing to social channels.

• Marketing Fundamentals

  Segmentation, basic analytics interpretation, performance optimization, campaign structure, scenario-based strategy (supported by degree coursework).

• Marketing Tools Workflow

  Managing content calendars, documenting processes, and organizing campaign assets in Notion and Google Workspace.

🛠 Tools

Content & CMS

• WordPress
• Notion
• Canva
• Google Docs / Sheets
• Excel
• HTML / CSS (light editing)

Email & CRM

• Kit (ConvertKit) — automation workflows, email sequences, broadcasts
• ThriveCart (ebook sales delivery workflow)

SEO & Research

• LowFruits
• Google Search Console (light use)
• Google Analytics (basic experience)
• Ahrefs & Semrush (Previously used Ahrefs and Semrush for 2+ years for keyword research, SERP analysis, and competitive insights. Took a break from the tools due to cost, but familiar with core workflows and can quickly get back up to speed.)

AI

• ChatGPT (extensive use)
• Custom GPT builder (multiple GPTs trained on your brand voice, processes, and content)
• AI writing assistance for formatting, revising, storyboarding ebooks/lead magnets

Social & Analytics

• Pinterest Analytics
• TikTok (content + ads)
• YouTube (basic publishing)

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Thank you for your visit!

Jenny Trevino-Blanquet

📬 Email | 🔗 **LinkedIn**

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